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The Trade Tariff Business Opportunity for the UK, China & Commonwealth Countries
“Liberation Day” as it was framed by President Trump, should have been expected given that Trump made it clear what

Community-Driven Content in UGC Marketing – It’s Powerful!
Corporate brands are no longer the sole creators of their marketing content. Instead, communities of engaged users are shaping the

The New Trump Administration’s Impact on Big Tech Ethics
The re-election of President Donald Trump in 2024 has ushered in significant shifts in the technology sector, raising real ethical

The Importance of Authenticity in Influencer Marketing
Authenticity is not a buzzword. It is the foundation of influencer marketing. Consumers nolonger trust traditional ads. They value recommendations

The AI Wars: China vs. The West – A Battle for Supremacy
It has been an action packed week in the AI Business world with DeepSeek and OpenAI jostling for top spot

The Shift Towards Micro and Nano-Influencers in 2025
Influencer marketing has come a long way in the last decade. Once dominated by A-list celebrities and social media superstars