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The New Trump Administration’s Impact on Big Tech Ethics
The re-election of President Donald Trump in 2024 has ushered in significant shifts in the technology sector, raising real ethical

The Importance of Authenticity in Influencer Marketing
Authenticity is not a buzzword. It is the foundation of influencer marketing. Consumers nolonger trust traditional ads. They value recommendations

The AI Wars: China vs. The West – A Battle for Supremacy
It has been an action packed week in the AI Business world with DeepSeek and OpenAI jostling for top spot

The Shift Towards Micro and Nano-Influencers in 2025
Influencer marketing has come a long way in the last decade. Once dominated by A-list celebrities and social media superstars

The Ascendancy of Short-Form Video in Social Media Marketing: A Comprehensive Analysis
In this article we provide rich insights based upon our experience as well as global market trends and insights into

Social Media Marketing Trends 2025
As we begin to navigate through 2025, the landscape of social media marketing continues to evolve at fast pace. For