Explainability as a Service (XaaS): The New Standard for B2B AI Trust and ROI in 2025
The Explainability Imperative We all acknowledge that the current B2B landscape is fast paced and that, artificial intelligence has graduated […]
New Trend
Virtual Influencers in Tech: Building Digital Brand Ambassadors for B2B
Imagine having a brand ambassador who never misses a deadline, never risks a PR scandal, and can be active on
AI Agents & Automated Influencer Campaigns: The Workflow Revolution of 2025
Imagine running an entire influencer campaign—discovery, outreach, contracts, posting, and analytics without lifting a finger. Welcome to 2025, where AI
Generative Engine Optimisation (GEO): The Next Frontier in B2B Content Discovery
What happens when your next customer never visits your website or searches Google—but still buys your product? Welcome to the
The Global AI Talent Race
The Global AI Talent Race Is On—And the West Is Falling Behind Artificial Intelligence is no longer a fringe frontier—it’s
Western Paid AI vs Free Chinese AI LLM Models: A Value-for-Money Comparison for Start-ups & SMEs
Western Paid AI vs Free Chinese AI LLM Models: A Value-for-Money Comparison for Startups & SMEs The world of artificial
Beyond the Prompt: Navigating the Era of Experiential AI and what it means for Marketeers
1. Introduction: The Evolution of AI AI is of course not a new subject but over the past few decades,
The Rise of AI Agents in B2B: Your New Sales Team?
You’ve launched your business securing initial sales, it all looks sustainable and you’re keen to scale but not got the
The Trade Tariff Business Opportunity for the UK, China & Commonwealth Countries
“Liberation Day” as it was framed by President Trump, should have been expected given that Trump made it clear what
Community-Driven Content in UGC Marketing – It’s Powerful!
Corporate brands are no longer the sole creators of their marketing content. Instead, communities of engaged users are shaping the
